Gone are the days when the webmasters did not give much prominence to the Social SEO. The traffic was driven to the website with the help of the SEO by putting in the most effective keywords and meta tags.
However, thanks to the recent changes in the Google algorithm, various popular social media channels such as theFacebook, Google+, Twitter and YouTube have gone on to greatly influence the search engine results.
Changes in Google’s search algorithm boost social media in search results. This is causing a shift from using keywords and meta tags to drive traffic to websites.
See on www.searchenginejournal.com